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Island Shangri-La - Christmas Campaign 2023

Derry Ainsworth

Updated: Dec 27, 2023


Island Shangri-La Christmas Campaign 2023 Hong Kong

Kodax Creative x Island Shangri-La Christmas content Campaign 2023 Overview: Client: Island Shangri-La, Hong Kong.

Campaign: Christmas 2023 Deliverable scope: 17 Videos Production Time frame: 14 days - November 2023 Campaign Narrative 'Enchanted Wonders' Follow the charismatic Mr. Nutcrackers and the delightful penguins onto The Shangri-La Airship, a truly enchanting vessel that carries cherished Christmas memories from throughout history.

The airship harnesses the boundless power of the Christmas spirit, transcending the boundaries of time and immersing everyone in a tapestry of unforgettable yet personalized moments. The Penguins are brimming with excitement about reliving and creating new memories this year, filling with togetherness, warmth, and the sweetness of the holiday season.

Immerse yourself in the enchantment of the season with your loved ones at Shangri-La and create everlasting memories that will endure a lifetime. Campaign Content Aims: 1. Desirable & Buzz Worthy Content Ability to create a WOW factor that generates buzz and organically encourages social media sharing.


2. Customer Orientated Content

Ability to resonate with the emotions and desires of the target audience, catering to diverse preferences.

3. Cross Market applicability

Content that has the capability to attract and adjust to a range of diverse markets.


4. Drive Business

Generate content that has the ability to connect thematic setups and offerings to revenue generating business.


Island Shangri-La 2023 Main Christmas Campaign promotional video by Kodax Creative.


Scope of Work & Content Deliverables Island Shangri-La offers a huge range of experiences, products and events during the Christmas period, our aim was to produce short form, engaging content to cover each of those aspects and make them marketable. Activations, Products & Experiences: Christmas Tree Lighting Ceremony:


Meet Santa Promotional Video:


Family Experience Promo Video:


Cafe Too Restaurant Decoration Video:


Festive Chocolate Making Video:


Turkey Hamper Promo Video:


Lobster Bar Christmas Cocktail Promo Video:


Campaign Results: For more information on our content packages, get in touch with us below:


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