In 2024, we can expect Digital Marketing to continue evolving at an unprecedented pace. Keeping on top of mind and delivering relevant content and marketing strategies will be key to maintaining brand reputation in an ever challenging competitive landscape. Here are 3 areas we will look to expand on as the new year rolls in:
1. Linkedin for Organic Reach
LinkedIn's potential for organic reach is different from that of Instagram or Facebook, primarily due to the nature of its audience and the maturity of the platform. Meta is a mature direct to consumer business that has been optimised to become a marketing juggernaut for businesses which means it prioritises lies in its ads and algorithms that will push content that serves their own best interests, paid ads & highest engaging content. Although this is just the natural progression of the platform, it makes it a highly competitive landscape for brands to break through and stand out if only approaching from only an organic reach stand point.
Linkedin, on the other hand, has a higher potential for organic reach as it is less matuyre in its lifecycle. Although you can run ads on here, Linkedin still uses a somewhat chronological timeline for their users which means you have a higher chance of being seen, rather than being drowned out. How long will this last? Who knows, but for now, if you aren’t taking Linkedin as serious as the other platforms, you may be losing out on the easiest way to gain organic reach.
2. Learn how to soft sell
Redbull tastes horrendous, high sugar content, weird brand positioning, but everybody knows who they are and what they do. Yet, take one look at their social media and you’ll see zero product photos. All their content is about activities that represent what they stand for, extreme adrenaline, high risk and boundary pushing activities. They have created their brand reputation through these styles of content without having to sell their souls and constantly pushing out content only about their product.
The modern day consumer is savvier, smarter, and to be honest, more irritable than ever nowadays. With such a high volume of information and content out there, pushing product or service in their face could actually have an adverse affect. Instead, showcasing what experiences they can expect, what emotions the service/product can evoke and how they can relate to the brand will be the best way to soft sell in 2024.
3. Content, More Content & Even More Content
With the digital landscape becoming more crowded, businesses will need to produce more content to stand out and stay relevant. This means creating high-quality, engaging content that resonates with your audience on a regular basis. But it's not just about quantity; the content has to be valuable and relevant to the audience. It's about storytelling and creating a narrative that aligns with your brand and appeals to your target demographic. In this digital age, content is king but context is queen. You have to have that overarching content strategy in place that is flexile enough to adjust and adapt, but is structured enough to give you enough content to keep you relevant in this overly saturated market. Schedule a call to learn more:
コメント